Zagg are an Australian software development recruiter that aims to modernise the recruiting experience. Their straight talking, tongue in cheek attitude and honesty breaks the mold in boring traditional recruitment. I proposed a logo design that was simple but evoked that sense
of breaking the norms and injecting energy into what would usually be a lifeless recruitment
process. The vibrant colours amplified that message and it gave the brand a young, fresh and
exciting look to create an unmissable launch and distinctive identity.

The illustrations are to depict the good and evil that exists in the recruiting world. These graphics will help tell a story and amplify Zaggs messaging and tone of voice. It also gives the
brand a disruptive edge and sets the tone for a fun, tongue in cheek recruitment journey.